FOR AUTHORS
Brand & Web Design
My Services
How to Build an Author Website
Exactly What to Include (Page-by-Page)
You don’t need a $5,000 designer.
Most author websites don’t fail because of design.
They fail because:
• The homepage is vague
• The book page rambles
• The structure is unclear
• There’s no reason to stay
Making it pretty won’t fix that.
Knowing what to include will.
This guide shows you:
• How to build an author website from scratch
• What to put on an author website (page-by-page)
• The exact author website layout that works
• Real author website examples that used this framework
• A fill-in-the-blank author website template for every page
You can apply it on any platform:
Squarespace. WordPress. Wix. Showit. Anything.
It’s the same framework used before building $2,500+ custom author websites.
Know exactly what to include.
Know exactly what to write.
Know exactly how to structure it.
Look like a bestselling author, without a big publisher budget.
Looking for an author website that looks professional, loads fast, and actually helps you sell your book or pitch your next one?
This easy-to-edit Squarespace author website template is designed specifically for writers — whether you’re querying agents, self-publishing, or preparing for a launch.
✅ Built for Authors Who Want to Look Legit
This is not a generic website template.
It’s made for exactly what authors need most:
Home Page
A clean, cinematic introduction that instantly sets your tone.Book Page
Showcase your novel, series, or nonfiction book with a cover, synopsis, blurbs, and purchase or pre-order links.Writing Page
Highlight essays, short stories, or in-progress work to show your range and voice.About Page
Tell your author story with personality, clarity, and intention.Press Kit
Media-ready bios, high-res photos, and FAQ prompts — built to make interviews and agent pitches easy.Blog / Updates Page
Share behind-the-scenes process, essays, book news, or upcoming events. Great for SEO.Freelance Page
Optional space for editing, coaching, speaking, or services you offer beyond writing.Contact Page
A professional, simple form so agents, readers, and media can reach you directly.
⚡ Easy to Use. Fast to Launch. Fully Customizable.
Built on Squarespace (the most author-friendly platform)
Designed to be plug-and-play, you can launch in days
Includes step-by-step prompts so you know what to write on each page
Easily swap in your brand colors, photos, and fonts
Mobile Optimized – Looks beautiful on every screen.
SEO Optimized – Show up in search results with clean structure and fast load speeds.
Start small or go big.
Most authors start with 5 pages ($2,500): Home · Books · About · Blog/Media · Contact.
Choose the number of pages you need:
Need more than 8 pages? You can always add pages later at $500 each.
Want a shop? $500 for the shop page (up to 20 items) + $20 per extra item.
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100+
Websites Launched
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15 yrs
Designing for Disney, Nike & Publicist and more
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5 Stars
★★★★★
30+ five-star reviews from indie authors.
Your brand.
Your author website.
Your launch emails.
WFWA
✳︎
NAIWE
✳︎
RWA
✳︎
Pencils & Lipstick
✳︎
Starstruck Podcast
✳︎
WFWA ✳︎ NAIWE ✳︎ RWA ✳︎ Pencils & Lipstick ✳︎ Starstruck Podcast ✳︎
Here's what nobody tells authors.
Launching a book isn't the finish line.
It's the start of the career.
Which means an email list that grows year-round. A website that keeps working after launch week. A brand readers recognize when book two drops. And knowing where your readers actually are.
Most authors get told to "build a website" and left to figure out the rest.
This is the rest.
Before You Buy
The real questions.
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An author platform is a website that captures reader emails. Publishers and agents keep using the word without explaining it. That's the whole thing. Your email list is what sells the next book on launch day.
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Yes. You need one before your first launch so you can collect emails from early readers, ARC teams, and podcast listeners. A launch without an email list is a launch without an audience.
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The Author Platform Kit at maitedalila.com/squarespace-templates costs $250 and includes the website with email capture built in, a brand course to personalize it, and a launch email template to sell your book. It's the fastest path for authors who want a working platform without hiring a designer.
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Three things. A Squarespace website with email capture already set up. A short brand course that walks you through personalizing colors, fonts, and copy for your genre. A launch email template you send the day your book releases. You get the website, you get the training to make it yours, you get the email that sells the book.
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Yes. The template is built around what every indie author needs — books front and center, email capture, a real about page. The aesthetic is intentionally adaptable. You drop in your covers and your voice, and it becomes yours.
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If you can use Canva, you can do this. Squarespace is drag-and-drop. The 7-day walkthrough shows you exactly where to click. If you get stuck, email me. I respond personally.
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Email me within 7 days. I refund you. No forms, no calls, no "let's hop on Zoom." Your money back.
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Book Maite on Reedsy at reedsy.com/maite-dalila-rodriguez. Custom builds are for authors who want the work done for them, want strategy input, or have a series, backlist, or multiple pen names to organize.
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Squarespace. It handles email capture, book pages, blog, podcast, and mobile without plugins. Maite builds every author site on Squarespace because it's the platform authors can maintain themselves after handoff.
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Not really. Squarespace has built-in email capture. You can start collecting subscribers before you pay for MailerLite or anything else. Upgrade when your list is big enough that the free tools stop being enough.
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You don't own Instagram or TikTok. You own your website and your email list. Social platforms can shut down, change the algorithm, or lock you out. Your email list is the one asset that ships when you launch.
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No. A Linktree can't capture emails, can't sell your book on launch day, and can't rank in Google when a reader searches your name. It's a bandage. You need a website.
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Maite Dalila is an ex-Disney web designer who now builds websites exclusively for fiction and nonfiction authors. She's verified on Reedsy and runs Copper Fox Studio. She's ran webinars on author website strategy for the WFWA, RWA, National Association of Independent Writers and Editors (NAIWE) and Reedsy.
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Romance, fantasy, romantasy, dark academia, cozy fiction, literary fiction, and nonfiction.
THE AUTHOR PLATFORM KIT
Look like a bestseller
before you've published a word
The complete Squarespace template,email setup, and 7-day walkthrough
that turns passive visitors into active subscribers.
Looking for an author website that looks professional, loads fast, and actually helps you sell your book or pitch your next one?
This easy-to-edit Squarespace author website template is designed specifically for writers — whether you’re querying agents, self-publishing, or preparing for a launch.
✅ Built for Authors Who Want to Look Legit
This is not a generic website template.
It’s made for exactly what authors need most:
Home Page
A clean, cinematic introduction that instantly sets your tone.Book Page
Showcase your novel, series, or nonfiction book with a cover, synopsis, blurbs, and purchase or pre-order links.Writing Page
Highlight essays, short stories, or in-progress work to show your range and voice.About Page
Tell your author story with personality, clarity, and intention.Press Kit
Media-ready bios, high-res photos, and FAQ prompts — built to make interviews and agent pitches easy.Blog / Updates Page
Share behind-the-scenes process, essays, book news, or upcoming events. Great for SEO.Freelance Page
Optional space for editing, coaching, speaking, or services you offer beyond writing.Contact Page
A professional, simple form so agents, readers, and media can reach you directly.
⚡ Easy to Use. Fast to Launch. Fully Customizable.
Built on Squarespace (the most author-friendly platform)
Designed to be plug-and-play, you can launch in days
Includes step-by-step prompts so you know what to write on each page
Easily swap in your brand colors, photos, and fonts
Mobile Optimized – Looks beautiful on every screen.
SEO Optimized – Show up in search results with clean structure and fast load speeds.
One-time payment · Instant download · Yours forever