Free Resources
What to put on an author website?
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Free Course
The ARC Framework
Here’s the truth.
Most authors are marketing without a foundation
and wondering why nothing works.
If your brand and website aren’t clear,
marketing doesn’t really work.
You don’t need to try harder.
You’re just missing the part no one talks about.
That’s why I made ARC.
These are the three pillars you need to build a real author career
ARC
Define Your Brand Archetype
Branding
Who you are as an author.
How you show up.
Why someone should care.
When this is clear, people get you faster.
ARC
Build your realm:
This is your website.
Not fancy.
Not confusing.
Clear, organized, and welcoming.
A place that says,
“Yes, this author is serious and I know what to do next”
ARC
Connect with your niche
This is how you share and do marketing.
Not everywhere.
Not all the time.
Just with the right people.
When the first two are clear, this part stops feeling awkward.
BONUS
How to Use Squarespace
(Without Losing Your Mind)
If you are asking:
Do I need to know how to code?
What do I actually need to know?
What is SEO and how do I add it?
Can I track who goes on my site?
Can I update it myself later?
(Without Losing Your Mind) Skip the tech spiral. Here’s the shortcut to your questions: